White Hat vs. Black Hat | Link Wars
Filed Under LinkedIn, Rand Fishkin, SEO |
Putting Pandora Back into the Box.
In this week’s Whiteboard Friday - Link Wars, Rand Fishkin discusses the “war” that happens in the spam game. He takes a look at how Google interprets link manipulation, how spammers combat this, and how webmasters should consider a link either Black Hat or White Hat.
Rand focuses on two major topics:
- Linkbait & Badges & Viral Content are, by Nature, White Hat
- The Goal of the Video is to Help Get a Perspective on How to Think About Links from the SE’s Perspective
In summation if you are creating Black Hat links none of this matters but if you are looking to create White Hat links:
- Would you create the link even if the search engines didn’t exist?
- Is your link wort while to the search engines?
Chalk up another one for Rand!
late,
gary pool
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[...] dvbrevolution wrote an interesting post today!.Here’s a quick excerptIn this week’s Whiteboard Friday - Link Wars, Rand Fishkin discusses the “war” that happens in the spam game. He takes a look at how Google interprets link manipulation, how spammers combat this, and how webmasters should consider a … [...]