SEMpdx SearchFest ‘08 | Links & Search: Strategies for Success
Filed Under SEM, SEO, Search Engines |
Links: Development, Baiting, & Buying
SEMpdx SearchFest ‘08 Moderator: Todd Mintz - S.R. Clarke
Brief History
Link building pre Google
Web step to 100
Link Building Today
- competitive
- expensive
- paranoia
Quality Link
- relevant
- contextual
- difficult to obtain
- contains a human element
- perceived credibility
- authority source
- requires investment
related:yourdomain.com
Focus on your market
channels of discussion
- blogs
- advocacy sites
- forums
Link sources
easy to hard (the higher up you go the harder and more expensive the links are)
Build Links Strategically
- build content for specific link targets
- quality trumps quantity
- Your Neighborhood Matters
- There aren’t any shortcuts
Tools
- SEO for firefox
- juicy link finder seomoz.org/tools
- hub finder linkhounds.com
- Google Alerts
Focus on Quality not quantity
Content still is King
In & out of <body> expierences
Basic internal linking practices often overlooked
- build lots of great content
- use links
- avoid image-only linking
- use keyword-rich anchor text
Location of link
- Cross-Linking Important
- breadcrumbs
- related links
- contextual links
PageRank Sculpting
use Nofollow internally
Basic external linking building
- build lots of great content
- text links best
- keyword rich anchor text preferred
Finding places to get links
- search engines
- keyword searches
- Yahoo site explorer
- Yahoo Hub Finder (seobook)
Methods for getting targeted links
- personalized email
- phone call
- site sponsorship or donation
- buy a link (tread carefully there)
Methods for obtaining keyword rich links
- article submission
- directory submission
- buy or start a related site
- group participation
- social media profiles
4 methods for gaining lots of links
- Promotional badges
- widgets
- obtain #1 rankings
- Linkbait …
Benefits of Healthy and Vigorous Master Baiting
Links
Visability
Linkbait Results
One page can strengthen your entire domain
You can get some traffic stickiness
Who are you targeting
- Linkerati
- browsers
- customers
Do your homework
research your sector’s link-worthyness
- digg
- engadget
Look at current trends on the ‘Net
- technorati
- eBay pulse
Don’t neglect your industry!
links from related blogs and sites
- relevance
- authority
- better stickiness
Good Ol’ Fashioned brainstorming works, too
- what would I find interesting?
- ask coworkers and friends
- write everything down
Linkbait is as simple or complex as you want it to be
images work well too
Be aware of the cons of negative linkbait
- are you ballsy or just an asshole?
- will this affect your brand?
- do the ends justify the means?
- are you turning into a greedy vote-hungry spammer?
Look before you leap
- do some pre-launch PR
- keep an eye on your traffic
- receive ongoing value from linkbait.
Linkbait isn’t always successful
Nor does it always target your typical audience
Don’t spam
late,
gary pool
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