Microsoft vs. Google | Facebook
Filed Under Google, Internet, M$, MSN, Search Engines, Social Networking |
According to the Wall Street Journal article by Kevin J. Delaney, Robert A. Guth and Vauhni Vara, “Microsoft Fires Volley At Google in Ad Battle“…
The battle between Microsoft Corp. and Google Inc. over their part the future of the Internet is about to get even hotter.
Micro$oft has recently approached Facebook with proposals to invest in the fastest growing site. According to sources Microsoft is willing to purchase up to 5% of Facebook for some where in the range of $300 to $500 million.
Microsoft is playing catch up to Google who continues to widen its lead as being the fastest growing internet advertising business. To help M$ catch up they have recently hired an executive from outside the company and granted them broad powers in expectation of helping Microsoft to shake up their online business.
The major hang up in the M$ plan to invest in Facebook is the fact that Google has also shown strong interest, according to sources. In addition, adding to the mix is the fact that Facebook has shown aspirations of competing with Google and Microsoft on its own.
It’s all about traffic. “Microsoft’s push is the latest in a string of attempts to energize its Internet activity in recent years, with mixed results. The company, for instance, spent hundreds of millions of dollars to release its own search engine to replace technology it was licensing from Yahoo, then saw its search market share drop.
Such disappointments have spurred an openness among Microsoft’s top management for new deals such as the one with Facebook and new perspectives. Mr. McAndrews, 48 years old, is a central player in the online advertising industry and has strong ties to traditional advertising companies and large advertisers, connections that have been lacking at technology-centric Microsoft.”
Micro$oft is ranked number 2 only to Google in visitors according to World Metrix comScore.
Facebook has its own plans for an advertising platform, aimed at displaying ads that appeal more to individual users, based on those users’ personal information. Microsoft also has plans to improve targeting for the display ads it brokers on Facebook. Is this a potential deal breaker? Only time will tell.
And so it is in the Who is number one in the visitors to your site game.
late,
gary pool
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[...] Agi Web Komplexi wrote an interesting post today onHere’s a quick excerptMicrosoft is playing catch up to Google who continues to widen its lead as being the fastest growing internet advertising business. To help M$ catch up they have recently hired an executive from outside the company and granted them … [...]
[...] Computer Monkey 004 wrote an interesting post today onHere’s a quick excerptTo help M$ catch up they have recently hired an executive from outside the company and granted them broad powers in expectation of helping Microsoft to shake up their online business. The major hang up in the M$ plan to invest in … [...]