Internet Strategy Forum Summit Update
Learn smart enterprise Internet strategy at the 5th annual Internet Strategy Forum Summit July 17 & 18, 2008 in Portland, Oregon.
The Internet Strategy Forum is a professional association and peer networking group for management with responsibility for driving Internet strategy and implementation from within medium to…
This is a post from Gary Pool’s Search Engine Optimizician&trade blog.Rand Fishkin | Jason Calacanis | SMX Social
At SMX Social in Long Beach, California, April 22 - 23 I had the privilege of asking Rand Fishkin of SEOmoz some questions.
Rand answered candidly about such things as who was his open sharing inspiration, small business SEO and SMM, Jason Calacanis, SMX Social Long Beach,…
This is a post from Gary Pool’s Search Engine Optimizician&trade blog.SMX Social | Yellow Shoes | Rand Fishkin
I am sitting in the Westin Long Beach, California waiting for SMX Social to begin.
Social Media Marketing Essentials
Customers interacting with brands — that’s marketing in the 21st century. And SMM is key to fostering brand/customer conversations. This session will orient you to the world…
How to Get Your Site Listed in the DMOZ
The DMOZ is not dead it is alive and well with an average, DMOZ accepts 78 new editors per week, this is a sign of life.
Why would you want your site listed in the DMOZ anyway?
I did a search and here are a few answers…
This is a post from Gary Pool’s Search Engine Optimizician&trade blog.Marketing | Branding | LinkBait | Dutch Bros
Marketing, branding, linkbait, and Dutch Bros, what’s this all about?
Dutch Bros, an Oregon company that has done a great job of marketing and branding.
They have unique Dutch Bros stickers that they give away. They have actually become collectors items.
When a new franchise opens they give…
SEMpxd SearchFest ‘08 | What I learned, Heard, and Won
SEMpxd SearchFest ‘08
- What I learned
- What I Heard
- What was Won
Rebecca Kelley- Rand Fishkin - Gary Pool - Shirley de Rose
WOW! another SearchFest has come and gone.
And for you my faithful readers who have been trying to make sense out of my notes, have I…
This is a post from Gary Pool’s Search Engine Optimizician&trade blog.SEMpdx SearchFest ‘08 | Small Biz SEM
Small Biz SEM
SEMpdx SearchFest ‘08 Search Small Biz SEM
Moderator: Todd Mintz - S.R. Clarke
Matt McGee and Rand Fishkin at the presentation
Guerrilla Marketing for Small Business
Guerrilla Marketing
Does it work?
The problem with SEO & PPC
HOPE rains eternal
Hope is not a Marketing Strategy
Solution:
Guerrilla Marketing
Unconventional, unexpected, Not illegal,…
SEMpdx SearchFest ‘08 | Search Marketing (SEO) & Your Business Strategy
Business Strategy & SEO
John Andrews - JohnOn.com
SEMpdx SearchFest ‘08 Search Marketing (SEO) & Your Business Strategy
Moderator: Todd Mintz - S.R. Clarke
John Andrews
Strategy
Make use of what you have already earned
A successful metric for SEO is Rank
but Rank is not a successful business metric
Business Strategy
- deploy resources to compete
- serve…
SEMpdx SearchFest ‘08 | Google Webmaster Central
SEMpdx SearchFest ‘08 Google Webmaster Central Moderator: Scott Hendison - SearchCommander
Riona MacNamara
learn, diagnose, influence:
Your site in Google
Google’s goals
- Better search results
- Support for all webmasters
Webmaster Central
- data and diagnostics
- tools to inform us about your site
- education, news, and discussions
- Your content & Google
- Webmaster Tools
- Webmaster Guidelines
Title tags, alt attributes and…
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