Gary Pool SEO

Learn smart enterprise Internet strategy at the 5th annual Internet Strategy Forum Summit July 17 & 18, 2008 in Portland, Oregon.
The Internet Strategy Forum is a professional association and peer networking group for management with responsibility for driving Internet strategy and implementation from within medium to large client-side organizations across multiple industries.
Here are just some […]

At SMX Social in Long Beach, California, April 22 - 23 I had the privilege of asking Rand Fishkin of SEOmoz some questions.
Rand answered candidly about such things as who was his open sharing inspiration, small business SEO and SMM, Jason Calacanis, SMX Social Long Beach, and SEOmoz surprises.

Rand was great as usual and […]

I am sitting in the Westin Long Beach, California waiting for SMX Social to begin.

Social Media Marketing Essentials
Customers interacting with brands — that’s marketing in the 21st century. And SMM is key to fostering brand/customer conversations. This session will orient you to the world of social media. You’ll learn the leading sites, the functionality they […]

The DMOZ is not dead it is alive and well with an average, DMOZ accepts 78 new editors per week, this is a sign of life.
Why would you want your site listed in the DMOZ anyway?
I did a search and here are a few answers I found:

Googles directory is made up of DOMZ directory
its […]

Marketing, branding, linkbait, and Dutch Bros, what’s this all about?
Dutch Bros, an Oregon company that has done a great job of marketing and branding.
They have unique Dutch Bros stickers that they give away. They have actually become collectors items.

When a new franchise opens they give away their delightful coffee drinks for 4 days.
Their brand is […]

SEMpxd SearchFest ‘08

What I learned
What I Heard
What was Won

SEOmoz meets SEOPDX
Rebecca Kelley- Rand Fishkin - Gary Pool - Shirley de Rose

WOW! another SearchFest has come and gone.
And for you my faithful readers who have been trying to make sense out of my notes, have I got a deal for you! Even when I was in […]

Small Biz SEM
Matt McGee - Marchex
SEMpdx SearchFest ‘08 Search Small Biz SEM
Moderator: Todd Mintz - S.R. Clarke
Matt McGee and Rand Fishkin at the presentation

Guerrilla Marketing for Small Business
Guerrilla Marketing
Does it work?
The problem with SEO & PPC
HOPE rains eternal
Hope is not a Marketing Strategy
Solution:
Guerrilla Marketing
Unconventional, unexpected, Not illegal, Not spammy, etc.
Flickr.com (the groups tab)
find your niche […]

Business Strategy & SEO
John Andrews - JohnOn.com
SEMpdx SearchFest ‘08 Search Marketing (SEO) & Your Business Strategy
Moderator: Todd Mintz - S.R. Clarke
John Andrews

Strategy
Make use of what you have already earned
A successful metric for SEO is Rank
but Rank is not a successful business metric
Business Strategy

deploy resources to compete
serve market

SEO outcomes
pages indexed
Success Metrics

public image
sales conversion leads collected
this is […]

Google Webmaster Central
SEMpdx SearchFest ‘08 Google Webmaster Central Moderator: Scott Hendison - SearchCommander
Riona MacNamara

learn, diagnose, influence:
Your site in Google
Google’s goals

Better search results
Support for all webmasters

Webmaster Central

data and diagnostics
tools to inform us about your site
education, news, and discussions
Your content & Google
Webmaster Tools
Webmaster Guidelines

Title tags, alt attributes and descriptive:
make them descriptive and accurate
Content analysis
Make sure search […]

International SEM
SEMpdx SearchFest ‘08 Moderator: Leo Chung - Overland Agency
Steve Kemper

International search visibility:
Go where the search is.
When a channel reaches 70% it is no longer a niche.
The US market has reached maturity.
US sites are dominating the internet throughout the world.
30% of the web users have English as their native language.
Do your research on your market.
How […]