Tortas to Die for | Marketing for the Little Guy
Yesterday I visited a little bakery and deli shop I frequented when I lived in that part of town.
La Paz Panaderia Bakery and Deli, 11518-1 NE Sandy Blvd., Portland, OR 97220 503-255-3792.
I had forgotten just how good their food really is. They have the best tortas…
This is a post from Gary Pool’s Search Engine Optimizician&trade blog.ISF | Email Marketing | Shane O’Neill
Shane O’Neill
Chief Technology Officer
Fandango
TOPIC: Email Marketing: Beyond Newsletters and Confirmation
Shane will discuss the various types of email that Fandango sends to its constituents and how IT, Marketing and Product Development work together to maximize this channel. He will also cover the tools and processes…
ISF | Innovate How We Connect | Chris Shimojima
Chris Shimojima
Vice President, Global Digital Commerce
Nike, Inc.
TOPIC: Innovate How We Connect
Chris Shimojima, VP – Global Digital Commerce at Nike, Inc., will share how Nike leverages the digital space to create innovative experiences that invite their core consumers to participate.
Chris’ Highlights:
- Runners site provided by Nike
- Good…
ISF | ROI for Enterprise Tools & Platforms | Panel Discussion
Panel Discussion
TOPIC: Adventures in the Internet Presence Ecosystem: ROI for Enterprise Tools & Platforms
Panelists:
Ivan Chalif
Senior Product Manager
StrongMail
Craig Macdonald
Vice President of Marketing and Product Management
Covario
Andrew Mottaz
CEO
Site9
Paul Williams
President and Co-Founder
ISITE Design
This was a rousing go around throwing around the topic, adventures in the internet presence ecosystem,…
This is a post from Gary Pool’s Search Engine Optimizician&trade blog.ISF | End to End Marketing Online | Nancy Bhagat
Nancy Bhagat
Vice President, Sales and Marketing Group,
Director, Integrated Marketing
Intel
TOPIC: End to End Marketing Online: A Fundamental Shift
The erosion of traditional media has caused a marketing revolution and a fundamental shift to consumer centric marketing that relies on a more personal experience to build…
ISF | Next Generation Online Customer Engagement | Dan Stickel
Daniel Stickel
new CEO (formerly with google)
WebTrends
TOPIC: The Building Blocks of the Next Generation of Online Customer Engagement
Stickel moved to Portland-based WebTrends in April from Google, where he was responsible for syndication products. He will talk about the critical ingredients for developing the next generation…
ISF | Mapping the Digital Landscape | Geoffrey Ramsey
Geoffrey Ramsey
Co-founder & CEO
eMarketer
TOPIC: Mapping the Digital Landscape: A Strategic Guide
With social networking, online video, widgets, viral campaigns, the latest search applications and a renewed interest in mobile advertising, marketers have a lot of digital options to choose from–and to confuse them. In this…
ISF | Enhancing Web Site Experiences | David Placier
David Placier
Vice President, Consumer Insights & Marketing
Disney Online
TOPIC: The evolution of CRM: Enhancing Web Site Experiences
David will detail how highly personalized Web site experiences are the natural extension of Customer Relationship Management (CRM) and will go into what that looks like in practice.
David’s Highlights:
- VP…
ISF | Internet Marketing by the Numbers | Mike Moran
Mike Moran
Distinguished IBM Engineer
IBM
Author of Search Engine Marketing, Inc.
and Do It Wrong Quickly: How the Web Changes Old Marketing Rules
TOPIC: Internet Marketing by the Numbers
What’s your Internet marketing program worth? How do you know how much to spend on search or social media or…
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