SEMpdx SearchFest ‘08 | Links & Search: Strategies for Success
Links: Development, Baiting, & Buying
SEMpdx SearchFest ‘08 Moderator: Todd Mintz - S.R. Clarke
Brief History
Link building pre Google
Web step to 100
Link Building Today
- competitive
- expensive
- paranoia
Quality Link
- relevant
- contextual
- difficult to obtain
- contains a human element
- perceived credibility
- authority source
- requires investment
related:yourdomain.com
Focus on your market
channels of discussion
- blogs
- advocacy sites
- forums
Link sources
easy to hard (the higher up…
SEMpdx SearchFest ‘08 | Search in the Marketing Mix
Search in the Marketing Mix
SEMpdx SearchFest ‘08 Moderator: Sean McMahon - EngineWorks
This is a post from Gary Pool’s Search Engine Optimizician&trade blog.SEMpdx SearchFest ‘08 | Coleen Wright SEM Crash Course
SEM Crash Course
Coleen Wright Search Engine Academy
Keyword Research
Wordtracker
Write for your reader
Matt Cutts 
Optimize pages
place keywords on the page
Getting your pages found
- let the engines find the pages on their own
- Avoid manually submitting pages
- and submission software
Monitor your progress
- Google analytics [google.com/analytics]
- ranking manager pro [rankingmanager.com]
- clicktracks [clicktracks.com]
Working in ranges of…
This is a post from Gary Pool’s Search Engine Optimizician&trade blog.SEMpdx SearchFest ‘08 | Rand Fishkin Keynote
SEMpdx SearchFest ‘08 was a total success. If you were there you know what I’m talking about.
SEMpdx SearchFest ‘08 was put on by SEMpdx the premiere Search Engine Marketing Professionals group in Portland.
If this years SearchFest is any indication of how this event is evolving…
This is a post from Gary Pool’s Search Engine Optimizician&trade blog.Top 10 Search Engine Optimization Myths Debunked
Top Search Engine Optimization Myths
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The Truth: Some SEO firms will advertise a “guarantee” to have you listed in the top ten rankings. No one other than the search engines themselves can guarantee any ranking.…
Does Load Time Effect Your Google Organic Search Listing?
Load Time has been confirmed by Google as a soon to be AdWords Quality Score metric, can your organic SERPs be far behind?
Or is Load Time already being considered by the Google algorithm?
This is a post from Gary Pool’s Search Engine Optimizician&trade blog.Landing page load time will soon be incorporated into Quality Score
As part of…
Did retirement cost Bill Gates his richest man in the world title?
According to Forbes Warren Buffett is now the richest man on the planet.
This is a post from Gary Pool’s Search Engine Optimizician&trade blog.Riding the surging price of Berkshire Hathaway (nyse: BRK - news - people ) stock, America’s most beloved investor has seen his fortune swell to an estimated $62 billion, up $10 billion from…
Free Publicity isn’t Always Free But it can be a Good Deal
A Room Full of Dominoes is Passé
If you thought that the people who set up a room full of dominoes to have them knocked over later was amazing, you haven’t seen anything yet….
There are no computer graphics or digital tricks in these images.…
This is a post from Gary Pool’s Search Engine Optimizician&trade blog.Danny Sullivan Buys a Mac
Stop the presses Danny Sulivan buys a Macintosh computer!
Danny bought a MacBook Pro, 15″ screen, 2.4 GHz.
This is a post from Gary Pool’s Search Engine Optimizician&trade blog. « go backHere’s the deal. All the Search Engine Land editors had a meeting at SMX West, as Barry’s blogged. I sat down and flipped open my trusty Toshiba Windows…
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