Gary Pool SEO

Today my wife Shirley and I are heading to San Diego, California.
We are going to take a leisurely trip down the coast with stops planned at Dutch Bros. They might have a crappy website but they do have great coffee and customer service.
I will be posting to Gary Pool SEO intermittently as we stop at […]

Adding Music or Movies to your PowerPoint presentations can convince that prospective client your company is the one they need to hire.
The best presentation is one that appeals to all the senses (they haven’t figured out how to get smell into PowerPoint yet). Sound effects, like music voice recordings and movies can move your presentations […]

The DMOZ is not dead it is alive and well with an average, DMOZ accepts 78 new editors per week, this is a sign of life.
Why would you want your site listed in the DMOZ anyway?
I did a search and here are a few answers I found:

Googles directory is made up of DOMZ directory
its […]

Marketing, branding, linkbait, and Dutch Bros, what’s this all about?
Dutch Bros, an Oregon company that has done a great job of marketing and branding.
They have unique Dutch Bros stickers that they give away. They have actually become collectors items.

When a new franchise opens they give away their delightful coffee drinks for 4 days.
Their brand is […]

SEMpxd SearchFest ‘08

What I learned
What I Heard
What was Won

SEOmoz meets SEOPDX
Rebecca Kelley- Rand Fishkin - Gary Pool - Shirley de Rose

WOW! another SearchFest has come and gone.
And for you my faithful readers who have been trying to make sense out of my notes, have I got a deal for you! Even when I was in […]

Small Biz SEM
Matt McGee - Marchex
SEMpdx SearchFest ‘08 Search Small Biz SEM
Moderator: Todd Mintz - S.R. Clarke
Matt McGee and Rand Fishkin at the presentation

Guerrilla Marketing for Small Business
Guerrilla Marketing
Does it work?
The problem with SEO & PPC
HOPE rains eternal
Hope is not a Marketing Strategy
Solution:
Guerrilla Marketing
Unconventional, unexpected, Not illegal, Not spammy, etc.
Flickr.com (the groups tab)
find your niche […]

Business Strategy & SEO
John Andrews - JohnOn.com
SEMpdx SearchFest ‘08 Search Marketing (SEO) & Your Business Strategy
Moderator: Todd Mintz - S.R. Clarke
John Andrews

Strategy
Make use of what you have already earned
A successful metric for SEO is Rank
but Rank is not a successful business metric
Business Strategy

deploy resources to compete
serve market

SEO outcomes
pages indexed
Success Metrics

public image
sales conversion leads collected
this is […]

Google Webmaster Central
SEMpdx SearchFest ‘08 Google Webmaster Central Moderator: Scott Hendison - SearchCommander
Riona MacNamara

learn, diagnose, influence:
Your site in Google
Google’s goals

Better search results
Support for all webmasters

Webmaster Central

data and diagnostics
tools to inform us about your site
education, news, and discussions
Your content & Google
Webmaster Tools
Webmaster Guidelines

Title tags, alt attributes and descriptive:
make them descriptive and accurate
Content analysis
Make sure search […]

International SEM
SEMpdx SearchFest ‘08 Moderator: Leo Chung - Overland Agency
Steve Kemper

International search visibility:
Go where the search is.
When a channel reaches 70% it is no longer a niche.
The US market has reached maturity.
US sites are dominating the internet throughout the world.
30% of the web users have English as their native language.
Do your research on your market.
How […]

Links: Development, Baiting, & Buying
SEMpdx SearchFest ‘08 Moderator: Todd Mintz - S.R. Clarke

Adam Aduette - Audette Media
Brief History
Link building pre Google
Web step to 100
Link Building Today

competitive
expensive
paranoia

Quality Link

relevant
contextual
difficult to obtain
contains a human element
perceived credibility
authority source
requires investment

related:yourdomain.com
Focus on your market
channels of discussion

blogs
advocacy sites
forums

Link sources
easy to hard (the higher up you go the harder and more expensive the […]